Technology has improved product launches and marketing in many really cool ways. It’s led to new phrases such as “digital marketing” and “content marketing”. Marketing physical goods has become significantly easier with technology. Businesses are no longer limited to the customer base in their neighborhood, city, state or even country. Technology lets businesses expand their customer base to consumers all over the world. Here’s a look at four incredible ways technology has improved marketing.

Social Media

Social media is completely inescapable. That means that your business has a captive audience to market its products. Record videos of customers using and enjoying your products, then upload them to social media or video sharing sites–or ask your customers to share their own videos and tag your business in them. Viral videos can create a buzz of publicity that will lead to more customers for your product.

Although social media advertising can be expensive, the benefits are unmatched because you can advertise to as many or as few customers as you like. When you are looking to expand your customer base, social media proves vital to gaining customer trust and increasing brand visibility. In fact, 40 percent of digital consumers turn to social media to research products, learn more about companies, and find products to buy. In addition to extending brand reach, social media sites track users’ preferences and consumer interests, so you’ll be able to spend your money wisely and target the people who are most likely to buy your products.

Product Packaging

Many businesses like to use foil stamping to give their product packaging a more professional appearance. Other ways in which technology has influenced product packaging include multi-use packaging, digital labeling and reusable packaging. Multi-use packaging is a great way to market your product. For example, if the packaging is made of natural fibers and can be converted into a bag, then customers will inadvertently be advertising your business everywhere they go.

Another new trend in product packaging is digital labeling, with QR codes that can be scanned by apps and direct customers to even more opportunities to buy your products. Finally, recyclable packaging labels your business as being environmentally conscious. With a renewed focus on environmental sustainability, customers prefer to patronize businesses that care about the world around them.

3D Printing

Even if your business’s products can’t be manufactured via 3D printing, 3D printing can still play a vital role in energizing your business’s marketing campaign. 3D printers can create models of the products so customers can have an idea of what to expect before purchasing the actual product. 3D printing is also a way to engage the customer base in finding new solutions to improve your product. Many well-known brands have used 3D printing to connect with consumers and get them excited about their products.

Artificial Intelligence

Artificial intelligence is one of the marketing technologies of the future. In the past, business owners never imagined that artificial intelligence could help them sell more products. Digital order forms can be programmed to suggest additional products based on the consumer’s preferences, mood or search history.

Artificial intelligence can also predict consumer trends, allowing businesses to adjust their inventory and advertising campaigns accordingly, marketing their products at the optimum time. This can help businesses in less populated areas who need to maximize the sales and profits of each high-income season. Finally, artificial intelligence can help segment your customer base as it expands and allow you to know which customers are more likely to be interested in which products.

Whether your business is a large-scale manufacturing business or a small-town shop selling handcrafted goods, technology has drastically improved the marketing experience. There are myriad options available to businesses ready to take the next step in marketing their products to customers. The world is now in the digital age, and businesses that want to get ahead must adapt to the new marketing and advertising trends to make sure that they are able to compete in the global marketplace. From innovative packaging to social media marketing, the field is wide open.

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