Google reviews are instrumental in helping the community assess a service or in giving valuable feedback to a business. Neither of these benefits can happen if nobody actually reads your reviews. There are a few tools you can utilize to ensure your reviews establish a good rating with Google and capture the attention of the online community.

Be Specific

In order for someone to read a Google review, it must be useful to them. The more specific your review is, the more readers will get out of it. Include details from your own experience. When readers can picture what you are describing, it becomes more credible. Furthermore, they can place you in a situation with the product. This makes you an authority.

Also, be specific about which product or service you are reviewing. Many companies offer the same services. As specific as you are, remain on topic. You will lose your audience if you include too much extraneous minutia. Finally, if your review lacks authenticity, readers will dismiss it. Be genuine and honest in your reviews so they resonate with readers.

Be Constructive

Most people quickly dismiss overly negative Google reviews because they do not provide much valuable information. They can also lack substantial details. If readers cannot get any use from a review, they will immediately move to the next one. Constructive criticism provides useful information not only for potential customers but also for the company in question. Businesses that are interested in retaining and recruiting clients will act on constructive reviews to make improvements to their services.

Write Well

Never underestimate the power of the written word. You do not need to be a five-star author, but you should write with a certain amount of class. For example, profanity has no place in reviews. Obscene language will not only offend a portion of readers, but it also provides no value.

Also, make sure that you proof-read your work. Again, editorial perfection is not the goal here. However, glaring misspelling and grammatical errors will discredit your review. In some cases, it may even obscure your message. If people struggle to understand your review, they will simply proceed to the next one. Pay attention to punctuation, and limit your use of exclamation marks. Excessive use of capitalization is also distracting.

Keep your review short and on point by avoiding too many long and complex sentences. Usually, one paragraph is the ideal length for a review. People may skip over a critique that seems to drag on.

Leave Reviews in the Right Places

You can leave a review about most businesses via the internet browser on your device. Google Chrome is one of the best sites as your review will receive great exposure. When readers perform a Google service, they can immediately see the star ratings and delve into the more explicit reviews if they choose.

Leaving reviews on Google My Business through an official link is powerful because it gives your review credibility. All users must have a Google account, making it difficult for businesses to generate bolstered reviews. Google uses reviews that get posted to Google Reviews to determine where businesses rank in the search results—if they have good reviews, they’re more likely to be favored and show up higher on the results page.

You can also post reviews on Google Maps. If you utilize Google Maps to locate a particular destination, the app will prompt you to leave a review. The advantage of this app is that it has an award program for people who perform a certain number of reviews.

If you strive for a prominent online presence, posting quality Google reviews is one way you can do it. Well-written, detailed, constructive reviews posted in the right places is a good foundation for a high rating and great visibility.

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