Technology has launched today’s markets to unforeseen heights when it comes to the accessibility, functionality, and the overall running of businesses. However, even this impressive innovative technology can pose some confusion and challenges that, if improperly handled, can have a detrimental impact on your company. Here are a few examples of common technological mistakes that you should be aware of for your own business!
Misread Web Analytics
You collect data from your website in order to adapt and improve—if you misinterpret that collected data, you may be making changes that are unhelpful or even detrimental to your business. Choosing the right metrics is essential, as they should align with your business’s objectives and top priorities for your site. A second analysis is always a good idea as you collect data and organize it for your needs, whether you are the primary analyzer or you entrust the task to an employee. Consider adding a secondary line of analytic work to ensure that the understanding of the data is correct and accurate, or using software as well!
Not Investing in Software
Speaking of, software is too important to be missing out on. The beauty of business software is in its ability to eliminate menial tasks for workers, and ease tasks that were once difficult and time consuming. Efficiency and innovation are the goals of any technological invention, and software is one such invention that improves efficiency by collecting and organizing transaction data through point of sale (POS) systems, covering human resource management, performing cybersecurity, and more! The investment is far worth the reduction of human error and time which can then be spent on expanding and increasing profit for your business.
Software and hardware are constantly being worked on and improved upon to create better products and services for you. It is a huge mistake to ignore the updated options available to you! The older your software is, the more prone to bugs and viruses and glitches it becomes, not to mention the fact that it may be less compatible with current computers. Older physical products suffer the same problems—a lack of compatibility, and a higher probability of malfunctioning. Don’t get behind on updates that could improve your company and protect it from technological problems!
Letting Your Guard Down
As software and tech are improving, so are the strategies of online hackers. Protecting your company’s data is of the utmost importance, for your sake and for the safety of your customers. Take frequent inventory of your technology, implement a routine of checking the functionality of your technology, and have your employees report any and all issues they encounter. When those issues do arise, act immediately! Taking care of IT issues increases productivity as you reduce network failures and cybersecurity risks. Be vigilant about the high standard of quality you maintain in your technology. This is a protective measure for you as much as it is for your customers.
Failing to Backup Data
Another way you can help protect your data from breaches or system failures is through frequent backing up of that data onto secure drives. Storing all your “eggs in one basket,” so to speak, is risky and irresponsible. This leaves all your data vulnerable to attack or accidents. Valuable data should be backed up at least once a week, if not every day. Determine how often your own system merits a backup of its data, and make it a routine part of your business schedule whether done manually or automatically. Furthermore, make sure you have a safe and reliable process and form of storage to hold that data.
Lacking Mobile Adaptability
For your benefit and for the ease of your customer’s access, make sure your company’s online presence involves a mobile adaptation. So much of consumer’s lives exist on their mobile devices that it has become part of the consumer expectation for there to be access to whatever business they want and need from the convenience of their own phone. Without that access, consumers lose interest and may even find your business frustrating or difficult. This mobile adaptability extends to even in-store or in-business experiences! Consider utilizing mobile functions for checking into appointments, payments, loyalty programs, customer accounts, or whatever else applies to your business. This adds an ease of use to your company that you need to succeed in today’s competitive market, where comfort and convenience are the bare minimum expectation of consumer experience.
Not Training Employees on Proper Use
Your employees are a key point of your technology’s success or failure. Make sure that they are aware of the proper protocols for the technology they are expected to use! You may want to include in your training a variety of safety measures, such as rules on using their own computers for work. Computers using your databases outside of your protected workplace—such as personal computers—become a liability for being hacked in vulnerable locations. In addition, you may want to ensure that your employees are maintaining a high level of protective precautions by retraining or reiterating certain measures every so often. Any improper use or mistaken understanding of your technology can cause issues to your business, your customers, or even damage to the tech itself, so make sure your training is thorough!
Technology is one thing that you don’t want to compromise on when it comes to quality! Just like cars or phones or homes, tech can be expensive… but those higher prices usually mean a longevity of use that is far more valuable to you than frequently replacing, repairing, and dealing with poorly made technology. Cheap products usually mean a lack of product testing, or cheap materials that do not last. Don’t skimp! You may need to adjust your budgeting, but you won’t regret making a larger investment once your business begins using high quality products.
Technology is taking over the business world. Take advantage of all the benefits these tools have to offer, and you’ll enjoy the efficiency and success that follows. And above all, don’t let mistakes like these turn helpful technology into an impediment for your business!
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